In 2015, 95% of recruiters used LinkedIn to actively search for candidates, not just post jobs[ii]. LinkedIn has gone from a resource a professional should be using, to a requirement. Simply put, whether you are looking for a job or not, get your LinkedIn game on!
Hopefully we have sold you on the importance of LinkedIn, so let’s focus on another important platform. Twitter. 15 jobs are posted on Twitter every minute[i]. We’ll let you do the math.
Twitter can be intimidating if you’ve never used it before. I’ve been asked – “How can following my neighbors on Twitter to see what they do all day help in a job search?” Well, it can’t. But following companies that you may want to work for can. Twitter also allows you to engage with companies that you are interested in and keep abreast of their latest news and innovations.
Everyone has been given the advice to do research on a company to catch their attention in a cover letter or to bring up specifics in an interview. While many people take to a company’s website to read the “About” page, the better approach is to go to their Twitter feed. You will get the latest information about the company, what they are talking about and who they are engaging with. Having this social connection going into an interview not only provides topics of conversation but can also give you a boost of confidence and reassurance.
Twitter is a great place to gather information and make important connections, however, if you do not have a LinkedIn presence, you may never get the interview in the first place. LinkedIn can be frustrating when trying to figure out an effective strategy for taking an active approach to your job search and connect with the right people.
Don’t worry, the team at Elevated Resumes has your back. We can help setup your LinkedIn profile and develop content that will attract the right audience. We can also help you define a strategy to pursue an active job search and navigate through the organized chaos.
Happy tweeting, posting, connecting and job searching!